quarta-feira, 8 de julho de 2009

Sensory Branding

By Martin Lindstrom author of BRAND sense, Simon & Schuster New York

Advertising ain’t what it used to be. Let’s face it. Despite the fact that we’re using more and more marketing resources communicating with consumers, the returns are ever diminishing. According to the Newspaper Advertising Bureau, in 1965 34 percent of consumers in the US could name the brand of a commercial aired during a show. Thirty years later only 8% were capable of doing this. By the time the American consumer reaches the ripe old age of 65, they have been exposed to two million television commercials. This means that they’ve spent and equivalent of eight hours each day, seven days a week, watching commercials without a break for close to six years!

Leia na integra: http://www.globalleadersevents.com/downloads/downloads/5-Sensory-Branding.pdf

About Martin Lindstrom
Martin Lindstrom is recognized by the Chartered Institute of Marketing as one of the world's primary branding gurus. He’s an adviser to several Fortune 500 brands including Disney, Mars, Pepsi, LEGO, American Express, Mercedes-Benz, Reuters, Visa, Pepsi, McDonald's, Kellogg's, Ericsson, Yellow Pages and Microsoft. Lindstrom has authored four bestselling books on branding – BRAND sense is his latest in the series.

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