quinta-feira, 4 de dezembro de 2014

Making Smell Count

Ótimo texto de Penny Williams, e sim.... nossos narizes são incríveis. Sentimos cheiros em todos os lugares, somos capazes até de dimensionar sua estrutura, então é ser curioso e ampliar esta percepção.



A confession, I’m obsessed – I see and feel smell everywhere. Not just smells, but what they mean and the science behind them and not just perfumes - everything.

10,000 used to be the estimate given for how many ‘different’ odours a human could perceive. This year, there was a new estimate, at least a trillion! This number was arrived at by testing the capability of humans to select the odd one out in a triangle sniff tests, where two samples are the same and one is slightly different. From these results, it was extrapolated that we can discriminate between at least a trillion smells, that’s a million million smells!


There are an estimated 20,500 genes in the human genome. Of these, approximately 900 are Odour Receptor genes (OR genes), our largest set of genes and over 3% of the genome; this was unexpected. Around half the OR genes are thought to be non-functioning, with around 400 OR genes believed active. This large number of genes helps explain why we are so good at odour differentiation. As a comparison, colour vision depends on just 3 types of cone cells.

More recently, the OR gene has been found in other places in our body. It’s in human sperm and is thought to help with navigation towards the egg. The OR gene is in our skin, our liver, our heart. In fact it seems the OR could be all over our body. It seems the OR gene is miss-named, it’s really a chemical receptor gene. That the OR genes are our largest set of genes makes more sense now – it’s pretty busy.

1 nanometer is the approximate average size of an aroma- molecule. Aroma-molecules are tiny by comparison to say, a grain of salt, a whopping 100,000nm and airborne pollen at around 10,000nm to 100,000nm.

Some aroma-molecules are super strong: Thiomenthone, naturally found in blackcurrant and cat’s urine can be smelled at around 0.05 parts per billion, that’s the equivalent of a tiny drop in an Olympic sized swimming pool!

20,000 breaths per day, give or take a few thousand depending on age, fitness and activity. That’s 20,000 opportunities to sample our environment, the air. This includes the air in our mouth, the aromas of the food and drink we consume. It includes the air we breathe with the smells of our home and loved ones, the smells outdoors which help orientate us as to the time of day, the season and the weather, and of course it includes the smell of perfume.
More than 800 different aroma-molecules are found in the smell of coffee and as we get better at analysis, we find more. Compared to coffee, perfume might be considered simple! Some perfumes contain a mere 60 aroma-molecules, although others, especially if they use high levels of essential oils, will contain many more.

One last thing, when we smell we can ‘feel’ the size of a molecule, relative to others. We instinctively know whether the molecule is big or small. We also have a sense of complexity on a molecular level. Our noses are amazing!

Smell really counts! Sniff and be curious.

Penny is a creative perfumer, self-confessed nose nerd, lecturer at TIPA and consultant with Orchadia 

Fonte: LinkedIn: Penny Williams.

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