Como sete das marcas mais valiosas do mundo atuam em redes sociais

Cassio Politi comenta sobre o estudo da Tracto, a partir do relatório da Interbrand, sobre marcas internacionais e sua estratégia nas redes sociais ( Faceboock e Twitter) para acrescentar valor às suas marcas. Vale a pena conferir.

Fonte: Tracto
Ilustração: Folha.uol

McCann Worldgroup Study Examines The First Truly Global Generation

NEW YORK, May 25, 2011 /PRNewswire/ -- McCann Worldgroup today released the findings of The Truth about Youth, a quantitative study of 7000 16-30 year olds conducted in April 2011 across 7 markets – UK, USA, Spain, China, India, Brazil and Mexico which was then confirmed qualitatively in 17 markets globally.  The study examined the motivations of young people around the world and sought to uncover what makes them different from every generation that has come before.

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53% of youngsters would give up sense of smell to stay connected

The importance of technology to today's youth, and how it defines and motivates them, has been revealed in a new study from McCann Worldgroup.